Ever wondered what magic you stall can create by just making it attractive? It is very important that you set your stall in such a way that it not only attract your customers but also coaxes then to buy what you are selling. Ever wondered what magic you stall can create by just making it attractive? It is very important that you set your stall in such a way that it not only attract your customers but also coaxes then to buy what you are selling. Decorating your stall in the best and most attractive way possible is the key to your success at an exhibition. There are a few put offs and turn on that you must keep in mind when you are setting up your stall for an exhibition. Always remember that when you are setting up the stall you must do it through the eyes of the customer and not the company. Because, let’s face it, if your customers are not attracted to your stall they will not walk in and if they do not walk in you might as well just pack up and leave.And so as your exhibition venture does not turn out to be a complete disaster here are a few tips you could keep in mind when you decide to put together your stall.
- Make Eye-Catching signs:
A stall should represent the brand it is serving and this is possible only if the stall reflects the brand. When you are setting up your stall see that you make attractive sign boards which will draw the attention of your customers to your stall. And there are many unique ways in which this could be done. You could choose the type if sign board depending on the industry that you belong to or even the products you are trying to sell in an exhibition. This will help bring out your creativity to your customers as well as make up an attraction quotient for them. You could even spell out your company name throughout the stall or incorporate your company logo or colours into the product packaging.
- Unique Display Methods:
This is where the whole showing off concept comes handy. An exhibition is another word for showing off what you have to offer. And your product sales can partially depend on how you set them in front of your customers. Here again your display methods will vary according to the products that you are trying to sell out. For example, if you are trying to sell out clothes, the best way is obviously displaying them on mannequins or just hanging them up in attractive form so that people can check out what they like best.Other products like electronics, kitchen appliances, home decor or jewellery etc have to be set up individually. In case of jewellery though, the best way displaying them is on bust figures where the customers can have a clear look at it. Also another form is by showing off photographs of how the product looks (this again can be applied for clothing, jewellery, accessories etc.)
- Wear Your Products:
This is another war to show off your products especially if the are watches, jewellery or clothing. Wearing your products will give the customers an idea about how the product looks when worn. You are very well aware that many a times products like these may look appealing to you when you first see it but changes completely when you wear it. And so, wearing your products will help your customers in making a better decision.
- Balancing your Display Space:
Maintaining a balance is very important and this is useful not only for your stall but everything that you do in your daily life. When you are setting up your stall see that you arrange your products at eye-level more than relying on the above and below part of your stall. Keeping products at eye level will give your customers clarity of vision as well as help them decide better. But on the other hand if you have to set your displays on a table, make sure that you arrange them height wise or size wise, whichever is suitable depending on the product that you are selling. Remember! Pilling up your products will not do you any good because if your customers like something that is places very loo in your file it will be a mess to get it out.
- Multiple payment options:
Ever gone out to buy something and you end up hearing the sentence “Sorry, we do not take cards” This, without my telling is an understood fact that it is a complete turn off when you go shopping. Many a times you change your decision to make the purchase because the place does not offer cash transactions through cards.And so that this does not happen at your stall when you are at an exhibition make sure that you provide all the necessary payment options to your customers. As you know very well, India today is moving towards a cashless economy, where shoppers prefer payments made via online transactions or cards. See that you provide your customers with all the options or if possible at least the most popular options so that they do not have to go dejected or worst decide against buying the product completely.
These are just a few of the many things that you should remember when you are decorating your stall for an exhibition. Keeping these and a few other small things in mind will help in the long run especially when you take part in an exhibition.